Those that enjoy cooking will revel in the quality meat, fish and produce that is a feature of Hokkaido.
For simple supplies, Hirafu has a number of convenience stores – note that the Seicomart that is a landmark at the heart of town gets very crowded at peak times, as well as a deli in the 188 building close by.
In the other direction from SnowDog is Niseko Town where there are a few stores at View Plaza and the popular bakery, Haru. For a bigger shop, Kutchan town has several large supermarkets.